Universal Web Consulting Asks: Is It Possible Witho
ut Google?
Many Internet advertisers and marketers, including Universal Web Consulting clients, look to Google for much of the research that goes into conducting business. Google has been an almost indispensable tool for the successful marketer. As marketers look to build links with other sites many turn to Google to find the prospective link partner. Many would be surprised at the amount of link prospects one could find without the search engine.
The following are some different options to find link prospects as described by the pros b
ehind Universal Web Consulting:
Universal Web Consulting Option 1: LISTS
For this first piece of advice on the list you will need to use Google; albeit in less of a capacity than some other research. Lists provide less sources to go through but the sites that you receive back should be of high quality. A major advantage to using pre-made lists is the fact that it is pre-made. Someone else has pretty much done the hardest part for you. Once you have the information you need you can save it and apply it across your next link building project. An example of such a search may be:
- Top/Best Lists – “Top Philadelphia nightlife blogs”
- Curated Lists – “Philadelphia nightlife blogs”
Universal Web Consulting Option 2: LINKEDIN SEARCHES
Universal Web Consulting reminds clients that LinkedIn can be a great tool to locate people you want to contact. You are able to scale down results based on keyword and location. LinkedIn is also great for finding a member of a particular company or business that may not list contact information on the company website.
Universal Web Consulting Option 3: RECOMMENDED SITES AND BLOG ROLLS
As we surf the Internet we often come across websites by accident. This happens to almost everyone but can be a great tool for the Internet marketer. Universal Web Consulting tells its clients that when you find a site that you like, you should have a look at the blog roll (if there is one). You can gain insight into the particular industry and possibly pick up another prospect or two. This is also a way to find out if your offering is a good fit.
Universal Web Consulting Option 4: FACEBOOK LIKES AND TWITTER TOOLS
Universal Web Consulting notes that the social pages of websites can provide great insight into a potential link prospect. The Facebook page of the company will often provide a good idea of the influence of the company. You may also gain access to friends, business associates, and possibly other websites the company may own. In addition Twitter often provides lists of people that may have similar interests. A search of Twitter will often uncover other people ‘Tweeting’ about particular topics.
Universal Web Consulting Option 5: GUEST BLOGGING
Guest blogging can provide an untapped customer base and be a source of a decent amount of exposure.
The Universal Web Consulting marketer should look for opportunities to write a guest blog post on an established blog. There are a few guest blogging communities that connect those that need a guest blog and those looking to blog. “Blogger LinkUp” and “My Blog Guest” are two popular sites that perform such a service. Being that there are blogs out there that are somewhat sub-par you should do a little research to check the quality of the blog.
These are just a few tips from Universal Web Consulting to locate link prospects without using a search engine. These tips should help any Internet marketer to pick up some link partners and gain traffic to the site or offering. Google is still an excellent tool but these options will only add to the business.
Happy marketing, everyone.
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March 5, 2012
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